CAVINESS REALTY INSTITUTE

2-Hour Recognizing and Combating Implicit Bias

Date: THURSDAY june 19, 2025 -1:30 PM – 3:30 Pm

This essential 2-hour course explores the concept of implicit bias and its profound impact on real estate practices. Participants will learn to identify unconscious attitudes and stereotypes that may influence client interactions, property valuations, and marketing strategies. Through interactive exercises and real-world case studies, students will examine how implicit biases manifest in housing discrimination, steering practices, and unequal access to financing opportunities.

The curriculum delves into the legal and ethical implications of implicit bias, connecting these concepts to fair housing laws and professional standards. Students will analyze cognitive psychology research to understand how biases form and operate beneath conscious awareness. The course includes self-assessment tools to help participants recognize their own potential biases and understand how these might affect decision-making in listing presentations, buyer consultations, and negotiations.

By course completion, real estate professionals will have practical strategies to mitigate bias in daily operations. Participants will learn evidence-based techniques for creating more inclusive marketing materials, conducting equitable property showings, and ensuring fair treatment for all clients regardless of race, gender, religion, or other protected characteristics.